For nonprofits and fundraisers
Skip the lost email.
Host a night they join.
A simple, step-by-step plan for nonprofits that want a community, not just a donor list. Stop counting on one big gala and a year-end email that sinks in the inbox. Invite supporters, volunteers and newcomers, tell your story in person or online, team up with the local groups they already trust, and follow up with everyone who came.
8 steps · about 6 minutes · Max will guide you
Build a community, not just a mailing list.
The usual way
The annual gala and the year-end email
- One big night a year, and a lot of work to pull it off
- An appeal that lands in a full inbox and gets lost
- Supporters hear from you mostly when you need something
- Most guests leave without a next step
The Pulse way
Gatherings all year long
- Small, warm events your supporters actually enjoy
- You invite supporters, volunteers and newcomers together
- Everyone who signs up lands in People, ready to follow up
- They see your work up close and want to be part of it
Your Circle of Influence
You in the middle. Eight partners around your supporters.
Your next supporter already shops at a local business, banks at a credit union, sits in a pew or a classroom, or belongs to a civic club. Each of these partners serves the same people you do. Where their circle overlaps yours, that’s a shared audience, and a co-hosted event waiting to happen.
Tap a circle
Local business owner
They want to give back, and they know customers, staff and neighbors who care about the same town you do.
Host together
Community Impact Night. The business opens its doors, you share what your work made possible this year. Both of you invite your lists.
- Local business owner
- Restaurant or brewery
- School or parent group
- Faith community
- Civic club, like Rotary or Lions
- Bank or credit union
- Local media or podcaster
- Corporate volunteer program
The playbook
Eight steps to your first room, and the next one.
Do these once and you have an event. Do them every month and you have a community.
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Step 1
Picture the supporter you want more of
Skip “anyone who cares.” Describe one kind of person: their age, their work, where they live, what they do with free time, and who they listen to. Then name the moment that makes them want to help.
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Step 2
Find who else serves those supporters
Look at your circle and pick two or three partners to start with. The best ones already have your supporters’ trust.
- Ask your board and volunteers which clubs, shops and congregations they belong to.
- Interview them for your newsletter or social. It’s an easy first call.
- Thank your sponsors in person and ask what they would enjoy hosting.
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Step 3
Choose one gathering to co-host
Pick a theme your supporters care about, and a partner who can bring their own crowd. Keep it short, warm and welcoming.
- Share, don’t pitch. 60 to 90 minutes, one story, one easy way to help.
- Small is fine. 30 people who care beat 300 who came for the free food.
- In person or online. A restaurant, a church hall, your own space, or a video room.
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Step 4
Create it in Pulse
Set up the event once. Pulse gives you a registration page in your brand, takes the sign-ups, and sends each guest a confirmation and reminders on its own. A paid ticket can be the fundraiser itself, and any extra gifts keep coming in the way you collect them today.
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Step 5
Fill the room, together
This is where co-hosting pays off. You invite your list, your partner invites theirs, and everyone who signs up comes through your page.
- Your list: invite donors, volunteers, families served and newsletter readers.
- Your partner’s list: send them the link and a ready-made post.
- Ask your guests to bring a friend who has never been to one of your events.
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Step 6
Host the room
Greet people by name. Introduce a longtime donor to a first-time volunteer. Let your partner shine and let someone you serve tell their story. People give to people they feel they know.
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Step 7
Follow up and nurture
The event starts the relationship. The follow-up builds it. Thank every guest, share the replay, and invite them to the next one.
- Thank before you ask. A warm note the next day means more than any appeal.
- Make the next step easy. “Want to volunteer next month, or bring a friend to the next night?”
- Close the loop. Tell your partner what came of their guests, and send a handwritten thank-you.
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Step 8
Repeat with a new partner each month
Every event adds a partner, their audience, and a room full of new contacts. Your circle grows, and so does the number of people who show up for your cause.
Host your first community night this month.
Start on the Starter Program: your first 5 events are free, then just $5 a month. No credit card to start.
Want help planning it? Join free Tuesday Office Hours.