Skip the craft fair.
Open your studio door.

The playbook

Eight steps to your first room, and the next one.

Do these once and you have an event. Do them every month and you have a circle of collectors.

1. Step 1

   Picture the customer you want more of

   Skip “anyone who likes handmade.” Describe one kind of person: their age, where they live, what they put on their walls or give as gifts, and who they trust for taste. Then name the moment that brings them to your work.

   • Gift season
   • Engaged
   • New home
   • Starting a collection
   • Anniversary
   • Wants to learn the craft

2. Step 2

   Find who else serves that customer

   Look at your circle and pick two or three businesses to start with. The best ones already have your collectors’ trust.

   • Ask your customers who planned their wedding, shot their photos or helped furnish their home.
   • Feature them in your newsletter or on social. It’s an easy first hello.
   • Visit a few shops and venues in person. A kind word and a small piece to leave behind go a long way.

3. Step 3

   Choose one gathering to co-host

   Pick something your customers are curious about, and a partner who can speak to it. Keep it short, hands-on and friendly.

   • Teach, don’t pitch. 60 to 90 minutes, one thing guests can try or learn.
   • Small is fine. 12 of the right people beats 100 people walking by.
   • In person or online. Your studio, a shop, a coffee house, or a video room.

4. Step 4

   Create it in Pulse

   Set up the event once. Pulse gives you a registration page in your brand, takes the sign-ups, and sends each guest a confirmation and reminders on its own.

5. Step 5

   Fill the room, together

   This is where co-hosting pays off. You invite your list, your partner invites theirs, and everyone who signs up comes through your page.

   • Your list: invite past buyers, followers and people who asked about a piece.
   • Your partner’s list: send them the link and a ready-made post.
   • Ask your guests to bring a friend who loves handmade things.

6. Step 6

   Host the room

   Greet people by name. Show how a piece is made and why you make it. Let your partner shine. You’re not one of fifty tables tonight, you’re the reason the room is full.

7. Step 7

   Follow up and nurture

   The event starts the relationship. The follow-up builds it. Thank every guest, share the replay, and invite them to the next one.

   • Note what they loved. The piece they held longest tells you what to make for them next.
   • Make it easy. “Who do you know who is getting married, moving, or looking for the perfect gift?”
   • Close the loop. Tell your partner how the night went, and send a handwritten thank-you.

8. Step 8

   Repeat with a new partner each month

   Every event adds a partner, their audience, and a room full of new collectors. Your circle grows, and so does the number of people who think of you first.