For restaurants, bars, breweries, wineries, caterers and small hotels
Skip the discount deal.
Host your own table.
A simple, step-by-step plan for places that want to be where people gather. Stop paying delivery apps and deal sites for guests who never come back. Invite the people you want to see, team up with the businesses that already serve them, and give every guest a reason to return with friends.
8 steps · about 6 minutes · Max will guide you
Be the place people gather, not one more app tile.
The usual way
Delivery apps and deal sites
- A bargain hunter you have never met
- A cut of every order goes to the app
- The app keeps the guest’s details, not you
- Next month they chase a better coupon somewhere else
The Pulse way
Your own gathering
- You pick the night, the menu and the seats
- Every guest lands in your contacts, ready to invite again
- A personal welcome, a reminder, and an invitation to return
- Guests bring friends because it feels special
Your Circle of Influence
You in the middle. Eight partners around your regulars.
The people who love your table are also planning weddings, welcoming visitors, booking team outings and buying flowers. Each of these businesses serves the same people you do. Where their circle overlaps your regulars, that’s a shared audience, and a co-hosted night waiting to happen.
Tap a circle
Local farm or producer
They grow or make what is on your plate, and guests love knowing where it came from.
Host together
Meet the Farmer Dinner. A limited-seat table built around their harvest. They tell the story, you cook it, and guests hear both.
- Local farm or producer
- Wine or beer distributor
- Wedding planner
- Florist
- Live musician
- Hotel concierge
- Event planner
- Local employer
The playbook
Eight steps to your first night, and the next one.
Do these once and you have an event. Do them every month and you have a crowd of regulars.
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Step 1
Picture the guest you want more of
Skip “anyone hungry.” Describe one kind of guest: their age, their work, where they live, how often they go out, what they like to drink, and who they eat with. Then name the moment that brings them to your door.
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Step 2
Find who else serves that guest
Look at your circle and pick two or three businesses to start with. The best ones already have your guest’s trust.
- Ask your regulars who they use for the big moments, from cakes to flowers to music.
- Feature them on your menu, your newsletter or your social. It’s an easy first call.
- Build your own who’s-who list of local people you have vetted yourself.
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Step 3
Choose one gathering to co-host
Pick an evening your guests would love, and a partner who adds to it. Keep it short, tasty and friendly.
- Teach, don’t pitch. Tell the story behind the food and drink. One clear takeaway.
- Small is fine. A Chef’s Table with 14 seats that sells out beats a half-empty room.
- At your place or theirs. The dining room, the patio, the barrel room, a farm, or a video room.
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Step 4
Create it in Pulse
Set up the event once. Pulse gives you a registration page in your brand, takes the sign-ups, and sends each guest a confirmation and reminders on its own.
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Step 5
Fill the room, together
This is where co-hosting pays off. You invite your list, your partner invites theirs, and everyone who signs up comes through your page.
- Your list: invite regulars, birthday guests and your neighbors.
- Your partner’s list: send them the link and a ready-made post.
- Ask your guests to bring a friend who loves a good night out.
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Step 6
Host the room
Greet people by name. Seat guests who should know each other side by side. Let your partner shine. You’re not just the kitchen tonight, you’re the reason everyone is at the table.
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Step 7
Follow up and nurture
The night starts the relationship. The follow-up builds it. Thank every guest, share the replay, and invite them back.
- Ask when they’re happiest. Right after a great meal is the best time to invite them to the next one.
- Make it easy. “Who would you bring next time? A birthday, an anniversary, the team?”
- Close the loop. Tell your partner how the night went, and send a handwritten thank-you.
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Step 8
Repeat with a new partner each month
Every event adds a partner, their audience, and a table of new faces. Your circle grows, and so does the number of people who think of you first.
Host your first night this month.
Start on the Starter Program: your first 5 events are free, then just $5 a month. No credit card to start.
Want help planning it? Join free Tuesday Office Hours.